Run_CLV_Analysis: CLV Analysis

In 1moein/listentodata: A package for Marketing Analytics

CLV Analysis

Description

This function conducts a CLV analysis on two csv data files containing data on profit groups and their transition matrix.

Usage

Run_CLV_Analysis(
  profitgroups_data,
  transitionmatrix_data,
  discount_rate,
  new_customers,
  more_customers,
  resizepaper = 1.2
)

Arguments

profitgroups_data	Profit groups data csv file
transitionmatrix_data	Transition matrix data csv file
discount_rate	Discount rate
new_customers	Number of new customers added on avg. in each period
more_customers	Number of extra customers added due to promotions in any of the first 10 periods.
resizepaper	How much larger should the pdf paper size be for the results to fit?

Examples

## Not run: 
# This is the sample code to be copied and used in a new R Script:
library(listentodata)
clear_console()
profitgroups_data = load_csv_data()
transitionmatrix_data = load_csv_data()
discount_rate = 0.15
new_customers = 0
more_customers = c(0, 0, 0, 0, 0, 0, 0, 0, 0, 0)
resizepaper = 1.2
Run_CLV_Analysis(profitgroups_data,
                 transitionmatrix_data,
                 discount_rate,
                 new_customers,
                 more_customers,
                 resizepaper)

## End(Not run)

1moein/listentodata documentation built on Nov. 14, 2024, 5:35 p.m.