Run_Conjoint_Analysis: Conjoint Analysis

In 1moein/listentodata: A package for Marketing Analytics

Conjoint Analysis

Description

This function conducts a conjoint analysis. It requires five csv data files that are listed below.

Usage

Run_Conjoint_Analysis(
  design,
  products,
  ratings,
  alternatives,
  competitors,
  resizepaper = 1
)

Arguments

design	the design table csv file
products	the list of tested products as a csv file
ratings	ratings of the products in the conjoint survey in a csv file
alternatives	list of proposed product alternatives as a csv file
competitors	list of competitors' products in the market as a csv file
resizepaper	how much larger should the report paper be to fit everything?

Examples

## Not run: 
# This is the sample code to be copied and used in a new R Script:
library(listentodata)
clear_console()
select_folder()  #Select the folder where your data files are
design = read.csv("Tablet_levels_attributes.csv", na.strings=c("","NA")) #design table
products = read.csv("Tablet_survey_products.csv")    # READ PRODUCT PROFILES DATA
ratings =  read.csv("Tablet_survey_ratings.csv")    # READ RATINGS DATA
alternatives = read.csv("Tablet_New_Product_Alternatives.csv") # Load New product alternative
competitors = read.csv("Tablet_competitors.csv")  # Load competitors products
resizepaper = 1
Run_Conjoint_Analysis(design, products, ratings, alternatives, competitors, resizepaper)

## End(Not run)

1moein/listentodata documentation built on Nov. 14, 2024, 5:35 p.m.