Run_Positioning_Analysis: Positioning Analysis

In 1moein/listentodata: A package for Marketing Analytics

Positioning Analysis

Description

This function conducts a positioning analysis using two data sets of perceptual and preferences data

Usage

Run_Positioning_Analysis(perceptions_data, preferences_data, resizepaper = 1.2)

Arguments

perceptions_data	Perceptual data csv file
preferences_data	Preferences data csv file
resizepaper	How much larger should the pdf paper size be to fit everything? Default value is 1.2

Examples

## Not run: 
# This is the sample code to be copied and used in a new R Script:
library(listentodata)
clear_console()
perceptions_data = load_csv_data()
preferences_data = load_csv_data()
resizepaper = 1.2
Run_Positioning_Analysis(perceptions_data,preferences_data, resizepaper)

## End(Not run)

1moein/listentodata documentation built on Nov. 14, 2024, 5:35 p.m.