ga_remarketing_create: Create a new remarketing audience

In MarkEdmondson1234/googleAnalyticsR: Google Analytics API into R

Create a new remarketing audience

Description

Create a remarketing audiences built via ga_remarketing_build

Usage

ga_remarketing_create(
  adwordsLinkId,
  include,
  exclude = NULL,
  audienceType = c("SIMPLE", "STATE_BASED"),
  name = NULL
)

Arguments

adwordsLinkId	The adwords link to add the remarketing audience to
include	A ga4_remarketing_segment object to include via ga_remarketing_build
exclude	If audienceType="STATE_BASED", a ga4_remarketing_segment object to exclude via ga_remarketing_build
audienceType	SIMPLE or STATE_BASED
name	An optional name, if not supplied one will be generated

Details

This builds and calls the API to create the remarketing audience based on the segments you have defined.

See Also

Other remarketing management functions: ga_remarketing_build(), ga_remarketing_estimate(), ga_remarketing_get(), ga_remarketing_list()

Examples

## Not run: 
adword_list <- ga_adwords_list(123456, "UA-123456-1")

adword_link <- ga_adword(adword_list$id[[1]])

segment_list <- ga_segment_list()$items$definition

my_remarketing1 <- ga_remarketing_build(segment_list[[1]], 
                    state_duration = "TEMPORARY",
                    membershipDurationDays = 90, 
                    daysToLookBack = 14)
                    
my_remarketing2 <- ga_remarketing_build(segment_list[[2]], 
                     state_duration = "PERMANENT",
                     membershipDurationDays = 7, 
                     daysToLookBack = 31)
                     
# state based only can include exclusions
ga_remarketing_create(adwords_link = adword_link,
                     include = my_remarketing1, 
                     exclude = my_remarketing2,
                     audienceType = "STATE_BASED", 
                     name = "my_remarketing_seg1")


## End(Not run)

MarkEdmondson1234/googleAnalyticsR documentation built on Oct. 13, 2023, 4:40 a.m.