README.md
In akokossi/mixdatagen:
mixdatagen
Advertiser test data generator for media mix training and testing
The purpose is to create near realistic data for marketing effectiveness measurement.
Then use the artificially generated data to apply various modeling technique to test how different assumptions can affect modeling areas such as:
- attribution
- meadia mix model
- marketing response modeling
The Test Data:
- contains:
- customer journey level data for a marketing attribution modeling
- aggregate data that is normally needed in a marketing mix model
akokossi/mixdatagen documentation built on May 9, 2019, 3:55 a.m.
R Package Documentation
Browse R Packages
We want your feedback!
Note that we can't provide technical support on individual packages. You should contact the package authors for that.
mixdatagen
Advertiser test data generator for media mix training and testing
The purpose is to create near realistic data for marketing effectiveness measurement. Then use the artificially generated data to apply various modeling technique to test how different assumptions can affect modeling areas such as: - attribution - meadia mix model - marketing response modeling
The Test Data: - contains: - customer journey level data for a marketing attribution modeling - aggregate data that is normally needed in a marketing mix model
R Package Documentation
Browse R Packages
We want your feedback!
Note that we can't provide technical support on individual packages. You should contact the package authors for that.
Embedding an R snippet on your website
Add the following code to your website.
For more information on customizing the embed code, read Embedding Snippets.