man-roxygen/template_details_paramsbgnbd.R

In bachmannpatrick/CLVTools: Tools for Customer Lifetime Value Estimation

#'
#' @details Model parameters for the BG/NBD model are \code{r, alpha, a, and b}. \cr
#' \code{r}: shape parameter of the Gamma distribution of the purchase process. \cr
#' \code{alpha}: scale parameter of the Gamma distribution of the purchase process. \cr
#' \code{a}: shape parameter of the Beta distribution of the dropout process.\cr
#' \code{b}: shape parameter of the Beta distribution of the dropout process.