man-roxygen/template_params_ggomnbd.R

In bachmannpatrick/CLVTools: Tools for Customer Lifetime Value Estimation

#' @param s shape parameter of the Gamma distribution for the lifetime process
#' The smaller s, the stronger the heterogeneity of customer lifetimes.
#' @param beta_0 scale parameter for the Gamma distribution for the lifetime process
#' @param b scale parameter of the Gompertz distribution (constant across customers)
#' @param r shape parameter of the Gamma distribution of the purchase process.
#' The smaller r, the stronger the heterogeneity of the purchase process.
#' @param alpha_0 scale parameter of the Gamma distribution of the purchase process.