man-roxygen/template_params_pnbd.R

In bachmannpatrick/CLVTools: Tools for Customer Lifetime Value Estimation

#' @param r shape parameter of the Gamma distribution of the purchase process. The smaller r, the stronger the heterogeneity of the purchase process
#' @param alpha_0 rate parameter of the Gamma distribution of the purchase process
#' @param s shape parameter of the Gamma distribution for the lifetime process. The smaller s, the stronger the heterogeneity of customer lifetimes
#' @param beta_0 rate parameter for the Gamma distribution for the lifetime process.