man-roxygen/template_references_pnbd.R

In bachmannpatrick/CLVTools: Tools for Customer Lifetime Value Estimation

#' @references
#' Schmittlein DC, Morrison DG, Colombo R (1987). \dQuote{Counting Your Customers:
#' Who-Are They and What Will They Do Next?} Management Science, 33(1), 1-24.
#'
#' Bachmann P, Meierer M, Naef, J (2021). \dQuote{The Role of Time-Varying Contextual Factors
#'in Latent Attrition Models for Customer Base Analysis} Marketing Science 40(4). 783-809.
#'
#' Fader PS, Hardie BGS (2005). \dQuote{A Note on Deriving the Pareto/NBD Model and
#' Related Expressions.}
#' URL \url{http://www.brucehardie.com/notes/009/pareto_nbd_derivations_2005-11-05.pdf}.
#'
#' Fader PS, Hardie BGS (2007). \dQuote{Incorporating time-invariant covariates into the
#' Pareto/NBD and BG/NBD models.}
#' URL \url{http://www.brucehardie.com/notes/019/time_invariant_covariates.pdf}.
#'
#' Fader PS, Hardie BGS (2020). \dQuote{Deriving an Expression for P(X(t)=x) Under
#' the Pareto/NBD Model.}
#' URL \url{https://www.brucehardie.com/notes/012/pareto_NBD_pmf_derivation_rev.pdf}
#'