AdsManager: AdsManager

Description Usage Format Source

Description

Fields from Google AdsManager

Usage

1

Format

A data frame with 2667 rows and 6 variables:

platform

character did viewer see ad on Facebook or Instagram

age_group

character age group of viewer

device_type

character device type viewer used to see ad

clicked

character yes if viewer clicked on the ad to navigate to website

pageviews

double number of pages viewed after clicking

amt_spent

double amount spent on website after clicking

Source

"made-up by Stephanie Jernigan"


bcBusinessStats/data1135 documentation built on July 26, 2020, 11:37 a.m.