CustValue: CustValue
In bcBusinessStats/data1135: Data for Business Statistics OPER1135

Simulated data about auto insurance company and value of customer, by IBM

CustValue

A data frame with 9134 rows and 24 variables:

customer: character Customer ID
state: character U.S. state of residence
customer_lifetime_value: double value of customer to company in USD
response: character unsure what this is: if responded to marketing?
coverage: character type of auto insurance policy
education: character level of education
effective_to_date: character
employment_status: character employment status
gender: character gender
income: double income, USD
location_code: character type of location of policyholder residence
marital_status: character marital status
monthly_premium_auto: double monthly cost of auto premium
months_since_last_claim: double number of months since last claim
months_since_policy_inception: double months since became a policyholder
number_of_open_complaints: double number of open complaints (unsure made by whom about who)
number_of_policies: double number of policies (other insurance policies by same company)
policy_type: character type of auto policy
policy: character further breakdown of type of auto policy
renew_offer_type: character what type of renewal offer were they given?
sales_channel: character sales channel
total_claim_amount: double total amount of claims made by policyholder?? seems low
vehicle_class: character type of vehicle insured
vehicle_size: character size of insured vehicle