contribution_trends: Plot contribution trends

In brianwonch/mediamunger: Utilities for Munging Kenshoo, Social, and Display data

Description

Plot contribution trends

Usage

contribution_trends(df = display_revised, time_col = "week",
  campaign_col = "campaign", grouping = "site_dcm",
  campaign_string = "continuity", agg_fun = summarise_dfa,
  kpis = c("cost", "clicks", "revenue_clickthrough", "revenue_viewthrough"),
  final_week_start = report_dates$final_week_start, nweeks = 7)

Arguments

df	input data frame
time_col	string giving colname with time values
campaign_col	string giving campaign colname
grouping	string giving field to group_by
campaign_string	string to parse for identifying campaign
agg_fun	aggregation function, typically a dplyr::summarise() function defined elsewhere
kpis	vector of strings giving KPI field names
final_week_start	date vector of length 1
nweeks	number of weeks to include

Value

plot

brianwonch/mediamunger documentation built on May 13, 2019, 7:42 a.m.