search_ads_google: Search Ads - Google

In eliasdabbas/radvertools: Productivity & analysis tools for online marketing

Description

Analyze the competition or use it for explaring who is advertising for what. Enter a keyword or a vector of keywords, specify the Google domain (com, co.jp, etc), and get a data frame showing keywords, ads, and the advertisers who are bidding on this keyword at this particular moment. This is valuable in seeing how you fare compared to competitors. It also helps you figure out strategies of other advertisers and whether they are consistent, changing strategies, specific, aggressive, etc.

Usage

search_ads_google(keywords, domains = "com")

Arguments

keywords	a keyword or a character vector
domains	the Google domain you wish to check

Details

For long ongoing campaigns, ideally you can run a report for your top keywords a few times a day, and bind the data in one large data frame. This can augment your campaign data in interesting ways and can give you additional insights.

Value

data frame with ad text with some metadata

Examples

search_ads_google(c("flights to new york", "cheap flights", "nyc airline tickets"))

eliasdabbas/radvertools documentation built on May 7, 2019, 1:30 p.m.