website/docs/About.md
In facebookincubator/GeoLift: Synthetic Control Method to Calculate Lift at a Geo Level
id: About
About GeoLift
What is GeoLift?
GeoLift is a research tool developed my Marketing Science team to run geo-based marketing experiments in cases where people-based measurement (Conversion Lift) is not feasible - for example, Healthcare advertisers.
Meta recommends its advertisers to use people-based experimentation where possible because it has a higher statistical power compared to geo-based experimentation.
How to Contribute
There are two main ways to contribute to the GeoLift project:
GitHub
Our GitHub is the main channel for:
- Reporting Bugs, Pull Requests, and code-related issues.
- Share updates on the GeoLift R code.
- Submit and contribute to the GeoLift code. Don't forget to sign our CLA here!.
Facebook Group
The GeoLift Facebook group is the best place to:
- Share discussions on the tool, geo-testing, or anything GeoLift-related.
- Create, interact, and communicate with the GeoLift community.
- Communicate with the GeoLift team.
- Share our project!
facebookincubator/GeoLift documentation built on May 31, 2024, 10:09 a.m.
R Package Documentation
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We want your feedback!
Note that we can't provide technical support on individual packages. You should contact the package authors for that.
id: About
About GeoLift
What is GeoLift?
GeoLift is a research tool developed my Marketing Science team to run geo-based marketing experiments in cases where people-based measurement (Conversion Lift) is not feasible - for example, Healthcare advertisers.
Meta recommends its advertisers to use people-based experimentation where possible because it has a higher statistical power compared to geo-based experimentation.
How to Contribute
There are two main ways to contribute to the GeoLift project:
GitHub
Our GitHub is the main channel for: - Reporting Bugs, Pull Requests, and code-related issues. - Share updates on the GeoLift R code. - Submit and contribute to the GeoLift code. Don't forget to sign our CLA here!.
Facebook Group
The GeoLift Facebook group is the best place to: - Share discussions on the tool, geo-testing, or anything GeoLift-related. - Create, interact, and communicate with the GeoLift community. - Communicate with the GeoLift team. - Share our project!
R Package Documentation
Browse R Packages
We want your feedback!
Note that we can't provide technical support on individual packages. You should contact the package authors for that.
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