website/docs/intro.md
In facebookincubator/GeoLift: Synthetic Control Method to Calculate Lift at a Geo Level
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Welcome to GeoLift
What is GeoLift?
GeoLift is a research tool developed my Marketing Science team to run geo-based marketing experiments in cases where people-based measurement (Conversion Lift) is not feasible - for example, Healthcare advertisers.
Meta recommends its advertisers to use people-based experimentation where possible because it is a higher statistical power compared to geo-based experimentation.
Getting Started
Get started by installing the GeoLift R package.
Or try our GeoLift walkthrough.
facebookincubator/GeoLift documentation built on May 31, 2024, 10:09 a.m.
R Package Documentation
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We want your feedback!
Note that we can't provide technical support on individual packages. You should contact the package authors for that.
sidebar_position: 1
Welcome to GeoLift
What is GeoLift?
GeoLift is a research tool developed my Marketing Science team to run geo-based marketing experiments in cases where people-based measurement (Conversion Lift) is not feasible - for example, Healthcare advertisers.
Meta recommends its advertisers to use people-based experimentation where possible because it is a higher statistical power compared to geo-based experimentation.
Getting Started
Get started by installing the GeoLift R package.
Or try our GeoLift walkthrough.
R Package Documentation
Browse R Packages
We want your feedback!
Note that we can't provide technical support on individual packages. You should contact the package authors for that.
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