getRfmScore: Get RFM score

In maxleungtszchun/customerAnalytics: Customer Analytics in R

Get RFM score

Description

Get RFM score

Usage

getRfmScore(df, r_score, f_score, m_score, weights, r_weight, f_weight,
  m_weight)

Arguments

df	tibble.
r_score	field name of recency score in df.
f_score	field name of frequency score in df.
m_score	field name of monetary score in df.
weights	a numeric vector containing RFM weights, must have names.
r_weight	name of recency weight in weights.
f_weight	name of frequency weight in weights.
m_weight	name of monetary weight in weights.

Value

an original tibble with an extra column of weighted RFM scores.

maxleungtszchun/customerAnalytics documentation built on July 27, 2023, 9:24 a.m.