plotHeatMap: Plot Heat Map of RFM

In maxleungtszchun/customerAnalytics: Customer Analytics in R

Plot Heat Map of RFM

Description

Plot Heat Map of RFM

Usage

plotHeatMap(df, r_score, f_score, m_value, rfm_score, low = "cornsilk",
  high = "orange", size = 4, ...)

Arguments

df	data frame or tibble.
r_score	field name of recency score in df.
f_score	field name of frequency score in df.
m_value	field name of monetary value in df.
rfm_score	field name of weighted RFM score in df.
low	color for low value of m_value; default value is cornsilk.
high	color for high value of m_value; default value is orange.
size	the size of annotation; optional; default value is 4.
...	extra arguments go to geom_tile().

Value

a ggplot.

maxleungtszchun/customerAnalytics documentation built on July 27, 2023, 9:24 a.m.