mbgcnbd.Expectation: (M)BG/CNBD-k Expectation

In mplatzer/BTYDplus: Probabilistic Models for Assessing and Predicting your Customer Base

(M)BG/CNBD-k Expectation

Description

Returns the number of repeat transactions that a randomly chosen customer (for whom we have no prior information) is expected to make in a given time period, i.e. E(X(t) | k, r, alpha, a, b).

Usage

mbgcnbd.Expectation(params, t)

bgcnbd.Expectation(params, t)

Arguments

params	A vector with model parameters k, r, alpha, a and b, in that order.
t	Length of time for which we are calculating the expected number of repeat transactions.

Details

Note: Computational time increases with the number of unique values of t.

Value

Number of repeat transactions a customer is expected to make in a time period of length t.

References

(M)BG/CNBD-k: Reutterer, T., Platzer, M., & Schroeder, N. (2020). Leveraging purchase regularity for predicting customer behavior the easy way. International Journal of Research in Marketing. \Sexpr[results=rd]{tools:::Rd_expr_doi("10.1016/j.ijresmar.2020.09.002")}

Examples

## Not run: 
data("groceryElog")
cbs <- elog2cbs(groceryElog)
params <- mbgcnbd.EstimateParameters(cbs)
mbgcnbd.Expectation(params, t = c(26, 52))

## End(Not run)

mplatzer/BTYDplus documentation built on April 9, 2024, 3:11 a.m.