#' calculateRFMScores
#'
# Description
#' Calculate a weighted RFM score: recency, frequency, and monetary value.
#
# Arguments
#'@param data - A data.table containing the transaction details for every customer. Transaction date has to be of the lubridate form "yyyy-mm-dd" and have name "TransDate".
#'@param r - Weight of recency.
#'@param f - Weight of frequency.
#'@param m - Weight of monetary value.
#'
#'@details
#' \code{data} contains the transactional data. The dataset must contain a
#' column labeled "Customer" that allows unique customer identification
#' and a column labeled "TransDate", indicating the purchase date. The column
#' "PurchAmount" specifies the total spending per purchase.
#
# Return Value
#'@return Returns a data.table containing the recency, frequency and monetary
#'score as well as the weighted final score and the group membership.
#
# Some useful keyboard shortcuts for package authoring:
#
# Build and Reload Package: 'Cmd + Shift + B'
# Check Package: 'Cmd + Shift + E'
# Test Package: 'Cmd + Shift + T'
# Part 5: The RFM function ####
# ------------------------------------------------------------------------------
calculateRFMScores <- function(data, weight_recency=1, weight_frequency=1, weight_monetary=1){
require(lubridate)
require(data.table)
require(Hmisc)
# Ensure that the weights add up to one
weight_recency2 <- weight_recency/sum(weight_recency, weight_frequency, weight_monetary)
weight_frequency2 <- weight_frequency/sum(weight_recency, weight_frequency, weight_monetary)
weight_monetary2 <- weight_monetary/sum(weight_recency, weight_frequency, weight_monetary)
# RFM measures
max.Date <- max(data$TransDate)
temp <- data[,list(
recency = as.numeric(max.Date - max(TransDate)),
frequency = .N,
monetary = sum(PurchAmount)/.N),
by="Customer"
]
# RFM scores
temp <- temp[,list(Customer,
recency = as.numeric(cut2(-recency, g=3)),
frequency = as.numeric(cut2(frequency, g=3)),
monetary = as.numeric(cut2(monetary, g=3)))]
# Overall RFM score
temp[,finalscore:=weight_recency2*recency+weight_frequency2*frequency+weight_monetary2*monetary, by=Customer]
# RFM group
temp[,group:=round(finalscore)]
# Return final table
return(temp)
}
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