dark_lord: Subliminal messages data

In profandyfield/discovr: Interactive Tutorials and Data for "Discovering Statistics Using R and RStudio"

Subliminal messages data

Description

A dataset from Field, A. P. (2023). Discovering statistics using R and RStudio (2nd ed.). London: Sage.

Usage

dark_lord

Format

A tibble with 64 rows and 3 variables.

Details

Both Ozzy Osbourne and Judas Priest have been accused of putting backward masked messages on their albums that subliminally influence poor unsuspecting teenagers into doing things like blowing their heads off with shotguns. A psychologist was interested in whether backward masked messages could have an effect. He created a version of Taylor Swifts' 'Shake it off' that contained the masked message 'deliver your soul to the dark lord' repeated in the chorus. He took this version, and the original, and played one version (randomly) to a group of 32 people. Six months later he played them whatever version they hadn't heard the time before. So, each person heard both the original and the version with the masked message, but at different points in time. The psychologist measured the number of satanic intrusions the person had in the week after listening to each version. The (fictional) data contains the following variables:

• id: the participant's id

• message: whether the song had a subliminal satanic message or not

• intrusions: number of satanic intrusions in the week after hearing the song

Source

www.discovr.rocks/csv/dark_lord.csv

profandyfield/discovr documentation built on May 4, 2024, 4:32 p.m.