runtastic/sBGmodel: Estimates the Customer Lifetime Value using the sBG model.
Estimates Customer Lifetime Value for contractual discrete transactions using the sBG model. Calculation is based on the paper 'Fitting the sBG Model to Multi-Cohort Data' from Fader and Hardie.
Getting started
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Package details |
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| Maintainer | |
| License | MIT + file LICENSE |
| Version | 1.0 |
| Package repository | View on GitHub |
| Installation |
Install the latest version of this package by entering the following in R:
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