customer_rates: Customer performance rates

In runtastic/sBGmodel: Estimates the Customer Lifetime Value using the sBG model.

Description

customer_rates calculates churn, retention and survival rate using the parameters from model input for periods between start_period and end_period.

Usage

customer_rates(model, start_period, end_period, metrics = c("churn",
  "retention", "survival"))

Arguments

model	a sBG model
start_period	a number denoting the period to start calculation from
end_period	a number denoting the period to end calculation at
metrics	vector with customer performance rate to compute. Default is a vector contain all three rates ('churn', 'retention' and 'survival').

Value

a data frame with column period and given customer performance rate

runtastic/sBGmodel documentation built on Nov. 5, 2019, 4:21 a.m.