retention_rates: Calculate retention rate
In runtastic/sBGmodel: Estimates the Customer Lifetime Value using the sBG model.
Description
Usage
Arguments
Value
References
Description
retention_rates computes retention probabilities for given periods based on the sBG model.
Usage
1
retention_rates(params, period)
Arguments
params
a list of model parameters alpha, beta, cp_alpha, cp_beta and cp_period.
If it only contains alpha and beta, cp_alpha and cp_beta are set to NA and cp_period is set to 0.
period
a numeric vector. Denotes for for which period(s) to calculate the retention probabilities.
Value
a vector with retention probabilities per period(s)
References
http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.558.935&rep=rep1&type=pdf: Equation (8)
runtastic/sBGmodel documentation built on Nov. 5, 2019, 4:21 a.m.
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Description Usage Arguments Value References
Description
retention_rates computes retention probabilities for given periods based on the sBG model.
Usage
1 | retention_rates(params, period)
|
Arguments
params |
a list of model parameters |
period |
a numeric vector. Denotes for for which period(s) to calculate the retention probabilities. |
Value
a vector with retention probabilities per period(s)
References
http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.558.935&rep=rep1&type=pdf: Equation (8)
R Package Documentation
Browse R Packages
We want your feedback!
Note that we can't provide technical support on individual packages. You should contact the package authors for that.
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