rt__mock__attribution_to_clickstream: transforms .campaign_data into structure that is based on...
In shane-kercheval/rtools: Package providing R tools and wrappers
rt__mock__attribution_to_clickstream R Documentation
transforms .campaign_data into structure that is based on events, meaning the conversion would be
a specific event (e.g. clicking a submit button on a website)
this mimics what we would typically see from a clickstream
randomly assigns "Button Submit Event" & "Button Submit Event 2"
randomly gives the conversion timestamp either the same timestamp of the corresponding step or 1 second after
Description
transforms .campaign_data into structure that is based on events, meaning the conversion would be
a specific event (e.g. clicking a submit button on a website)
this mimics what we would typically see from a clickstream
randomly assigns "Button Submit Event" & "Button Submit Event 2"
randomly gives the conversion timestamp either the same timestamp of the corresponding step or 1 second after
Usage
rt__mock__attribution_to_clickstream(.campaign_data)
Arguments
.campaign_data
dataframe with id|timestamp|step|step_type|num_conversions|conversino_value columns
This dataframe has a value num_conversions on the step association with the conversion.
So for example, if a user signs up on the pricing page, there is no specific signup step/event,
but rather a step for the pricing page indicating number of conversions (probably always 1 for a signup event)
and total value of conversions
shane-kercheval/rtools documentation built on July 7, 2022, 8:31 a.m.
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| rt__mock__attribution_to_clickstream | R Documentation |
transforms .campaign_data into structure that is based on events, meaning the conversion would be a specific event (e.g. clicking a submit button on a website) this mimics what we would typically see from a clickstream randomly assigns "Button Submit Event" & "Button Submit Event 2" randomly gives the conversion timestamp either the same timestamp of the corresponding step or 1 second after
Description
transforms .campaign_data into structure that is based on events, meaning the conversion would be a specific event (e.g. clicking a submit button on a website) this mimics what we would typically see from a clickstream randomly assigns "Button Submit Event" & "Button Submit Event 2" randomly gives the conversion timestamp either the same timestamp of the corresponding step or 1 second after
Usage
rt__mock__attribution_to_clickstream(.campaign_data)
Arguments
.campaign_data |
dataframe with id|timestamp|step|step_type|num_conversions|conversino_value columns This dataframe has a value num_conversions on the step association with the conversion. So for example, if a user signs up on the pricing page, there is no specific signup step/event, but rather a step for the pricing page indicating number of conversions (probably always 1 for a signup event) and total value of conversions |
R Package Documentation
Browse R Packages
We want your feedback!
Note that we can't provide technical support on individual packages. You should contact the package authors for that.
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