rt_get_channel_attribution | R Documentation |
returns a dataframe with the combined results
rt_get_channel_attribution( .path_data, .path_sequence = "path_sequence", .num_conversions = "num_conversions", .conversion_value = "conversion_value", .null_conversions = "null_conversions", .order = 1, .symbol = ">", .seed = 42 )
.path_data |
dataframe expected by ChannelAttribution::markov_model & & ChannelAttribution::heuristic_models |
.path_sequence |
var_path |
.num_conversions |
var_conv |
.conversion_value |
var_value |
.null_conversions |
var_null |
.order |
order |
.symbol |
sep |
.seed |
seed |
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