rt_explore_plot_cohorted_adoption: creates a cohorted option graph that e.g. shows the...

In shane-kercheval/rtools: Package providing R tools and wrappers

creates a cohorted option graph that e.g. shows the adoption/conversion rate over time (e.g. days)

Description

creates a cohorted option graph that e.g. shows the adoption/conversion rate over time (e.g. days)

Usage

rt_explore_plot_cohorted_adoption(
  dataset,
  first_date,
  second_date,
  reference_date,
  last_n_cohorts = 10,
  n_units_after_first_date = 30,
  units = "days",
  date_floor = "month",
  separated_colors = TRUE,
  y_zoom_min = NULL,
  y_zoom_max = NULL,
  include_zero_y_axis = TRUE,
  show_points = FALSE,
  show_labels = FALSE,
  date_break_format = NULL,
  base_size = 11
)

Arguments

dataset	dataframe
first_date	the reference date (e.g. first-touch point)
second_date	the date of conversion, NA if not converted
reference_date	we need to know how old the cohort is so we can determine if the
last_n_cohorts	the number of cohorts to include
n_units_after_first_date	'n' refers to the number of, for example, *days* of adoption from the first-touch, where 'days' is represented in the units parameter
units	see description for 'n_units_after_first_date'
date_floor	how we should define the cohort group e.g. by 'day', 'by week', by 'months'
separated_colors	if TRUE, returns the default color scheme that arranges sequential colors such that they are not close in color i.e. they are "separated". 'FALSE' gives a smoother gradient of colors.
y_zoom_min	adjust (i.e. zoom in) to the y-axis; sets the minimum y-value for the adjustment
y_zoom_max	adjust (i.e. zoom in) to the y-axis; sets the maximum y-value for the adjustment
include_zero_y_axis	expand the lower bound of the y-axis to 0 (TRUE is best practice.)
show_points	if TRUE adds points to the graph
show_labels	if TRUE adds labels to each point
date_break_format	format of date breaks e.g. ''%Y-%m-%d''
base_size	uses ggplot's base_size parameter for controling the size of the text

shane-kercheval/rtools documentation built on July 7, 2022, 8:31 a.m.