number of observations : 2798
observation : individuals
country : United States
A dataframe containing :
one of heinz41, heinz32, heinz28, hunts32
is there a display for brand z ?
is there a newspaper feature advertisement for brand z ?
price of brand z
Jain, Dipak C., Naufel J. Vilcassim and Pradeep K. Chintagunta (1994) “A random–coefficients logit brand–choice model applied to panel data”, Journal of Business and Economics Statistics, 12(3), 317.
Journal of Business Economics and Statistics web site : http://www.amstat.org/publications/jbes/.
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