View source: R/transformation.R
mic_men | R Documentation |
The Michaelis-Menten mic_men()
function is used to fit the spend
exposure relationship for paid media variables, when exposure metrics like
impressions, clicks or GRPs are provided in paid_media_vars
instead
of spend metric.
mic_men(x, Vmax, Km, reverse = FALSE)
x |
Numeric value or vector. Input media spend when
|
Vmax |
Numeric Indicates maximum rate achieved by the system. |
Km |
Numeric. The Michaelis constant. |
reverse |
Boolean. Input media spend when |
Numeric values. Transformed values.
Other Transformations:
adstock_geometric()
,
saturation_hill()
mic_men(x = 5:10, Vmax = 5, Km = 0.5)
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