Robyn | R Documentation |
Robyn is an automated Marketing Mix Modeling (MMM) code. It aims to reduce human bias by means of ridge regression and evolutionary algorithms, enables actionable decision making providing a budget allocator and diminishing returns curves and allows ground-truth calibration to account for causation.
Gufeng Zhou (gufeng@meta.com)
Leonel Sentana (leonelsentana@meta.com)
Igor Skokan (igorskokan@meta.com)
Bernardo Lares (bernardolares@meta.com)
Useful links:
Add the following code to your website.
For more information on customizing the embed code, read Embedding Snippets.