Robyn: Robyn MMM Project from Meta Marketing Science
In Robyn: Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing Science
Robyn R Documentation
Robyn MMM Project from Meta Marketing Science
Description
Robyn is an automated Marketing Mix Modeling (MMM) code. It aims to reduce human
bias by means of ridge regression and evolutionary algorithms, enables actionable
decision making providing a budget allocator and diminishing returns curves and
allows ground-truth calibration to account for causation.
Author(s)
Gufeng Zhou (gufeng@meta.com)
Leonel Sentana (leonelsentana@meta.com)
Igor Skokan (igorskokan@meta.com)
Bernardo Lares (bernardolares@meta.com)
See Also
Useful links:
Robyn documentation built on June 27, 2024, 9:06 a.m.
R Package Documentation
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| Robyn | R Documentation |
Robyn MMM Project from Meta Marketing Science
Description
Robyn is an automated Marketing Mix Modeling (MMM) code. It aims to reduce human bias by means of ridge regression and evolutionary algorithms, enables actionable decision making providing a budget allocator and diminishing returns curves and allows ground-truth calibration to account for causation.
Author(s)
Gufeng Zhou (gufeng@meta.com)
Leonel Sentana (leonelsentana@meta.com)
Igor Skokan (igorskokan@meta.com)
Bernardo Lares (bernardolares@meta.com)
See Also
Useful links:
R Package Documentation
Browse R Packages
We want your feedback!
Note that we can't provide technical support on individual packages. You should contact the package authors for that.
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