Robyn: Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing Science

Semi-Automated Marketing Mix Modeling (MMM) aiming to reduce human bias by means of ridge regression and evolutionary algorithms, enables actionable decision making providing a budget allocation and diminishing returns curves and allows ground-truth calibration to account for causation.

Getting started

Package details

AuthorGufeng Zhou [aut], Bernardo Lares [cre, aut], Leonel Sentana [aut], Igor Skokan [aut], Meta Platforms, Inc. [cph, fnd]
MaintainerBernardo Lares <>
LicenseMIT + file LICENSE
Package repositoryView on CRAN
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Robyn documentation built on June 27, 2024, 9:06 a.m.