set_default_hyppar: Set default hyperparameters

In Robyn: Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing Science

Set default hyperparameters

Description

For quick setting of hyperparameter ranges.

Usage

set_default_hyppar(
  adstock = NULL,
  all_media = NULL,
  list_default = list(alpha = c(0.5, 3), gamma = c(0.01, 1), theta = c(0, 0.8), shape =
    c(0, 10), scale = c(0, 0.1), train_size = c(0.5, 0.9))
)

Arguments

adstock	Character. InputCollect$adstock
all_media	Character. Provide InputCollect$all_media.
list_default	A List. Default ranges for hyperparameters.

Value

List. Expanded range of hyperparameters for all media.

Robyn documentation built on July 3, 2025, 1:09 a.m.