WoMCampaign-class: Class 'WoMCampaign'
In WordOfMouth: Estimates Economic Variables for Word-of-Mouth-Campaigns

Description Slots Objects from the Class Author(s) Examples

This class represents a WoM campaign that is performed on a given network to promote a durable good with no variable costs.

network: (WoMNetwork) The network to which the WoM campaign is applied.
seedingSize: (numeric) Number of consumers who are initially informed about the good by the firm.
forwardProbability: (numeric) Probability at which a consumer forwards information about the good to others.
informationCosts: (numeric) Costs to information one consumer about the good.

Objects can be created by calls of the form new("WoMCampaign", ...). This S4 class describes WoMNetwork objects.

Michael Scholz michael.scholz@th-deg.de

Thomas Woehner Thomas.Woehner@eah-jena.de

Ralf Peters ralf.peters@wiwi.uni-halle.de

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network <- new("WoMNetwork", size = 1000, avgConnections = 5)
campaign <- new("WoMCampaign", network = network, seedingSize = 10, forwardProbability = 0.2)
print(campaign)