compareToFIMarket: Compares the welfare of the WoM campaign to that of a fully...
In WordOfMouth: Estimates Economic Variables for Word-of-Mouth-Campaigns

Description Usage Arguments Value Author(s) See Also Examples

Compares the welfare of the WoM campaign to the welfare of a fully informed market assuming a uniformly distributed willingness to pay.

1	compareToFIMarket(campaign)

campaign

Word-of-Mouth campaign as instance of class WoMCampaign.

Data frame containing the profit-maximizing price, the resulting demand, profit, consumer surplus and economic welfare for a fully informed market and a WoM market.

Michael Scholz michael.scholz@th-deg.de

Thomas Woehner Thomas.Woehner@eah-jena.de

Ralf Peters ralf.peters@wiwi.uni-halle.de

computeOptimalPrice computeProfit computeConsumerSurplus

network <- new("WoMNetwork", size = 1000, avgConnections = 5)
campaign <- new("WoMCampaign", network = network, seedingSize = 10, forwardProbability = 0.2)
comparison <- compareToFIMarket(campaign)
print(comparison)