Compares the welfare of the WoM campaign to the welfare of a fully informed market assuming a uniformly distributed willingness to pay.
Word-of-Mouth campaign as instance of class
Data frame containing the profit-maximizing price, the resulting demand, profit, consumer surplus and economic welfare for a fully informed market and a WoM market.
Michael Scholz firstname.lastname@example.org
Thomas Woehner Thomas.Woehner@eah-jena.de
Ralf Peters email@example.com
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