WordOfMouth-package: Estimates Economic Variables for Word-of-Mouth-Campaigns

WordOfMouth-packageR Documentation

Estimates Economic Variables for Word-of-Mouth-Campaigns

Description

This packages provides classes, methods and functions for modeling Word-of-Mouth-campaigns. General model assumptions are:

  • monopoly market

  • no variable costs

  • network is the mean-field case of percolation

  • only those persons who bought a product will forward information about it

Details

Package: WordOfMouth
Type: Package
Version: 1.2.0
Date: 2025-06-02
License: GPL-3
Depends: R (>= 3.0.1), methods

Author(s)

Michael Scholz michael.scholz@th-deg.de

Thomas Woehner Thomas.Woehner@eah-jena.de

Ralf Peters ralf.peters@wiwi.uni-halle.de


WordOfMouth documentation built on June 8, 2025, 1:47 p.m.