mobile: ECSI Mobile Mobile Phone Provider Dataset

In multiblock: Multiblock Data Fusion in Statistics and Machine Learning

ECSI Mobile Mobile Phone Provider Dataset

Description

Mobile data questionnaire often used as an example in path modelling. All the items are scaled from 1 to 10. Score 1 expresses a very negative point of view on the product while score 10 a very positive opinion. For details, see the original publication.

Usage

data(mobile)

Format

A data.frame having 250 rows and 7 variables:

A

Image

B

Customer expectation

C

Perceived quality

D

Perceived value

E

Customer satisfaction

F

Customer complaints

G

Customer loyalty

References

Tenenhaus M, Esposito Vinzi V, Chatelin YM, Lauro C. PLS path modeling. Comput Stat Data Anal. 2005;48(1):159‐205.

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