Acquisition: 'Acquisition'
In NumbersInternational/flipStartup: Analytics for startups

Acquisition

R Documentation

`Acquisition`

Description

Computes acquisition, by cohort.

Usage

Acquisition(data, remove.last = TRUE, volume = FALSE, number.periods = 1)

Arguments

`data`	A `data.frame` that has the same variables as a `RevenueData` object.
`remove.last`	Remove the final period (as usually is incomplete).
`volume`	Weights the results by volume.
`number.periods`	The number of periods of data that are treated as being 'acquisitions'. By default, this is 1, which means that only sales in the initial period are counted as acquisitions. If set to 12, for example, it would means that the first 12 periods are treated as acquisitions (e.g., the first year, if the data has been setup as monthly).

Details

Where subscribers suspends their purchasing for a period, but purchases again later, the subscriber is asusmed to have been retained during the period where the account was suspended.

Value

A list containing the following elements:

`id`	The `id` values of subscribers to churn.
`base`	The number of subscribers to renew or churn in the time period.
`counts`	Number of acquisitions by period (or in $ if `volume` is `TRUE`