Lifetime | R Documentation |
Lifetime
Calculations of the lifetime revenue and length of a customers' relationships.
Lifetime(data, end = attr(data, "end"))
data |
A |
end |
The date at which the last observation in the data as |
A list
containing the following elements:
total |
The total value of transactions, by |
subscribers |
The number of subscribers by cohort. |
revenue.per.subscriber |
The revenue per subsciber. |
mean |
The average value of transactions, where the base is the number of subscribers
in the |
cumulative |
The cumulative means. |
index |
The |
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