Retention: 'Retention'

In NumbersInternational/flipStartup: Analytics for startups

Retention

Description

Computes retention, by cohort.

Usage

Retention(data)

Arguments

data	A data.frame that has the same variables as a RevenueData object.

Details

Where subscribers suspends their purchasing for a period, but purchases again later, the subscriber is asumed to have been retained during the period where the account was suspended. Where a subscriber for some reason had a subscription length that was different to the specified.

Value

A list containing the following elements:

counts	The number of subscribers per period by subscriber.from.period
index	The percentage (proportion * 100) of subscribers to remain subscribers
retention	Retention per period by subscriber.from.period
retention.volume	Same as retention, except weighted by the volumne (revenue) in the previous subscription renewal.
average.retention	Average subscriber retention.
churn	subscriber churn (1 - average.retention).
average.life.span	Estimated average subscriber lifespan (1 / churn) subscriber retention.
average.volume	Retention, weighted by subscriber value in the preceeding period.
churn.volume	Churn, weighted by subscriber value in the preceeding period.

NumbersInternational/flipStartup documentation built on Feb. 26, 2024, 5:39 a.m.