tablets: Tablet sales data

In profandyfield/discovr: Interactive Tutorials and Data for "Discovering Statistics Using R and RStudio"

Tablet sales data

Description

A dataset from Field, A. P. (2023). Discovering statistics using R and RStudio (2nd ed.). London: Sage.

Usage

tablets

Format

A tibble with 240 rows and 4 variables.

Details

A company owner was interested in how to make his brand of (computer) tablets more desirable. He collected data on how cool people perceived a product's advertising to be, how cool they thought the product was, and how desirable they found the product. Am I showing my age by using the word 'cool'? The fictitious data contain the following variables:

• id: Participant ID

• advert_cool: Perceived 'coolness' of the advertising campaign from 0 (as cool as Andy Field) to 5 (as cool as something that makes you go 'wow, that's sick', or whatever it is that people under the age of 25 say these days)

• desirability: The desirability of the product from (0 as desirable as Andy Field) to 10 (I really want one of those)

• product_cool: Perceived 'coolness' of the product from from 0 (designed by Andy Field) to 5 (Designed by Apple).

Source

www.discovr.rocks/csv/tablets.csv

profandyfield/discovr documentation built on May 4, 2024, 4:32 p.m.