sharks: Shark Documentary Music

In speegled/fosdata: Data for use with the book "Probability, Statistics, and Data: A Fresh Approach Using R", by Darrin Speegle and Bryan Clair

Shark Documentary Music

Description

Studies the effect of different kinds of background music on people watching shark documentaries.

Usage

sharks

Format

A data frame with 616 observations of 15 variables. For variables with values from 1-7 without description, 1 = not at all and 7 = very much

av

did the subject see video or listen to audio

music

was the music played to subject uplifting, ominous or silence

scary

how well does scary describe sharks 1-7

dangerous

how well does dangerous describe sharks 1-7

vicious

how well does vicious describe sharks 1-7

peaceful

how well does peaceful describe sharks 1-7

beautiful

how well does beautiful describe sharks 1-7

graceful

how well does graceful describe sharks 1-7

free_response

an adjective (or more) that describes sharks

conserve

willingness to conserve from 1-7

gender

1 male, 2 female

age

age in years

race_ethnicity

1 white_or_caucasian, 2 black_or_african_american, 3 hispanic_or_latino, 4 asian, 5 american_indian_or_alaskan_native, 6 native_hawaiian_or_pacific_islander, 7 other

annual_income

1-9 by increments of 25K, so 1 = 0-25K, 2 = 25-50K, ..., 9 = 200K+

political_views

levels 1-7 with 1 extremely liberal, 4 moderate and 7 extremely conservative

Details

From the authors: "Despite the ongoing need for shark conservation and management, prevailing negative sentiments marginalize these animals and legitimize permissive exploitation. These negative attitudes arise from an instinctive, yet exaggerated fear, which is validated and reinforced by disproportionate and sensationalistic news coverage of shark ‘attacks’ and by highlighting shark-on-human violence in popular movies and documentaries. In this study, we investigate another subtler, yet powerful factor that contributes to this fear: the ominous background music that often accompanies shark footage in documentaries."

The music in this experiment comes from https://open.spotify.com/album/7AQ9M23tA6AlBSsl7DocBJ. Ominous music is Track 9 1:45-2:45, while uplifting music is Track 1, 1:41-2:41.

Source

Nosal AP, Keenan EA, Hastings PA, Gneezy A (2016) The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks. PLoS ONE 11(8): e0159279. https://doi.org/10.1371/journal.pone.0159279

speegled/fosdata documentation built on Feb. 8, 2025, 8:17 a.m.