number of observations : 13705
observation : individuals
country : United States
A dataframe containing :
one of skw (Starkist water), cosw (Chicken of the sea water), pw (store–specific private label water), sko (Starkist oil), coso (Chicken of the sea oil)
price of brand z
Kim, Byong–Do, Robert C. Blattberg and Peter E. Rossi (1995) “Modeling the distribution of price sensitivity and implications for optimal retail pricing”, Journal of Business Economics and Statistics, 13(3), 291.
Journal of Business Economics and Statistics web site : http://amstat.tandfonline.com/loi/ubes20.
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