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Robyn: Semi-Automated Marketing Mix Modeling (MMM) from Meta Marketing Science
Semi-Automated Marketing Mix Modeling (MMM) aiming to reduce human bias by means of ridge regression and evolutionary algorithms, enables actionable decision making providing a budget allocation and diminishing returns curves and allows ground-truth calibration to account for causation.
Getting started
Browse package contents
Package details |
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| Author | Gufeng Zhou [aut], Bernardo Lares [cre, aut], Leonel Sentana [aut], Igor Skokan [aut], Meta Platforms, Inc. [cph, fnd] |
| Maintainer | Bernardo Lares <laresbernardo@gmail.com> |
| License | MIT + file LICENSE |
| Version | 3.11.1 |
| URL | https://github.com/facebookexperimental/Robyn https://facebookexperimental.github.io/Robyn/ |
| Package repository | View on CRAN |
| Installation |
Install the latest version of this package by entering the following in R:
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