priceFeature: Artificial 2d Market Segment Data

Description Usage Arguments References Examples

View source: R/pricefeat.R

Description

Simple artificial 2-dimensional data to demonstrate clustering for market segmentation. One dimension is the hypothetical feature sophistication (or performance or quality, etc) of a product, the second dimension the price customers are willing to pay for the product.

Usage

1
2
3
priceFeature(n, which=c("2clust", "3clust", "3clustold", "5clust",
                        "ellipse", "triangle", "circle", "square",
                        "largesmall"))

Arguments

n

Sample size.

which

Shape of data set.

References

Sara Dolnicar and Friedrich Leisch. Evaluation of structure and reproducibility of cluster solutions using the bootstrap. Marketing Letters, 21:83-101, 2010.

Examples

1
2
3
4
5
6
7
8
9
plot(priceFeature(200, "2clust"))
plot(priceFeature(200, "3clust"))
plot(priceFeature(200, "3clustold"))
plot(priceFeature(200, "5clust"))
plot(priceFeature(200, "ell"))
plot(priceFeature(200, "tri"))
plot(priceFeature(200, "circ"))
plot(priceFeature(200, "square"))
plot(priceFeature(200, "largesmall"))

flexclust documentation built on May 2, 2019, 10:59 a.m.