In 2006 a sample of 1000 respondents representative for the adult Australian population was asked about their environmental behaviour when on vacation. In addition the survey also included a list of statements about vacation motives like "I want to rest and relax," "I use my holiday for the health and beauty of my body," and "Cultural offers and sights are a crucial factor.". Answers are binary ("applies", "does not apply").
vacmot has 1000 observations on 20 binary
variables on travel motives. Data frame
vacmotdesc has 1000
observation on sociodemographic descriptor variables, mean moral
obligation to protect the environment score, mean NEP score, and
mean environmental behaviour score, see Dolnicar \& Leisch
(2008) for details.
In addition integer vector
vacmot6 contains the 6
cluster partition presented in Dolnicar \& Leisch (2008).
The data set was collected by the Institute for Innovation in Business and Social Research, University of Wollongong (NSW, Australia).
Sara Dolnicar and Friedrich Leisch. An investigation of tourists' patterns of obligation to protect the environment. Journal of Travel Research, 46:381-391, 2008.
Sara Dolnicar and Friedrich Leisch. Using graphical statistics to better understand market segmentation solutions. International Journal of Market Research, 56(2):97-120, 2014.
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