whiskey | R Documentation |
The data set is from Simmons Study of Media and Markets and contains the incidence matrix for scotch brands used in last year for those households who report consuming scotch.
data("whiskey")
A data frame whiskey
with 484 observations on the following 2
variables.
Freq
a numeric vector
Incidence
a matrix with 21 columns
Additional information on the brands is contained in the data frame
whiskey_brands
which is simultaneously loaded. This data frame
contains 21 observations on the following 3 variables.
Brand
a character vector
Type
a factor with levels Blend
Single Malt
Bottled
a factor with levels Domestic
Foreign
The dataset is taken from the bayesm package.
Peter Rossi and Rob McCulloch. bayesm: Bayesian Inference for Marketing/Micro-econometrics. R package version 2.0-8, 2006. http://gsbwww.uchicago.edu/fac/peter.rossi/research/bsm.html
Edwards, Y. and G. Allenby. Multivariate Analysis of Multiple Response Data, Journal of Marketing Research, 40, 321–334, 2003.
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