CUSTVALUE: CUSTVALUE dataset
In regclass: Tools for an Introductory Class in Regression and Modeling
CUSTVALUE R Documentation
CUSTVALUE dataset
Description
Customer database describing customer value (adapted from a former case study)
Usage
data("CUSTVALUE")
Format
A data frame with 500 observations on the following 11 variables.
Acquireda factor with levels No Yes indicating whether a potential customer was acquired
Durationa numeric vector giving the days that the company was considered a customer
LifetimeValuea numeric vector giving the lifetime value of the customer (related to the amount of money spent on acquisition and the revenue brought in by the customer; can be negative)
AcquisitionCosta numeric vector giving the amount of money spent attempting to acquire as a customer
RetentionCosta numeric vector giving the average amount of money spent per year to retain the individual or company as a customer
NumPurchasesa numeric vector giving the total amount of purchases over the customer's lifetime
Categoriesa numeric vector giving the number of product categories from which customer made a purchase of their lifetime
WalletSharea numeric vector giving the percentage of purchases of similar products the customer makes with this company; a few values exceed 100 for some reason
EBiza factor with levels No Yes giving whether the customer was an e-business or not
CompanyRevenuea numeric vector giving the company's revenue
CompanyEmployeesa numeric vector giving the number of employees working for the company
Details
Each row corresponds to a (potential) customer of a Fortune 500 company. These customers are businesses, which may or may not exclusively an e-business.
Source
Unknown
regclass documentation built on June 8, 2025, 12:40 p.m.
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| CUSTVALUE | R Documentation |
CUSTVALUE dataset
Description
Customer database describing customer value (adapted from a former case study)
Usage
data("CUSTVALUE")Format
A data frame with 500 observations on the following 11 variables.
Acquireda factor with levels
NoYesindicating whether a potential customer was acquiredDurationa numeric vector giving the days that the company was considered a customer
LifetimeValuea numeric vector giving the lifetime value of the customer (related to the amount of money spent on acquisition and the revenue brought in by the customer; can be negative)
AcquisitionCosta numeric vector giving the amount of money spent attempting to acquire as a customer
RetentionCosta numeric vector giving the average amount of money spent per year to retain the individual or company as a customer
NumPurchasesa numeric vector giving the total amount of purchases over the customer's lifetime
Categoriesa numeric vector giving the number of product categories from which customer made a purchase of their lifetime
WalletSharea numeric vector giving the percentage of purchases of similar products the customer makes with this company; a few values exceed 100 for some reason
EBiza factor with levels
NoYesgiving whether the customer was an e-business or notCompanyRevenuea numeric vector giving the company's revenue
CompanyEmployeesa numeric vector giving the number of employees working for the company
Details
Each row corresponds to a (potential) customer of a Fortune 500 company. These customers are businesses, which may or may not exclusively an e-business.
Source
Unknown
R Package Documentation
Browse R Packages
We want your feedback!
Note that we can't provide technical support on individual packages. You should contact the package authors for that.
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