| DONOR | R Documentation |
Adapted from the KDD-CUP-98 data set concerning data regarding donations made to a national veterans organization.
data("DONOR")
A data frame with 19372 observations on the following 50 variables.
Donatea factor with levels No Yes
Donation.Amounta numeric vector
IDa numeric vector
MONTHS_SINCE_ORIGINa numeric vector, number of months donor has been in the database
DONOR_AGEa numeric vector
IN_HOUSEa numeric vector, 1 if person has donated to the charity's “In House" program
URBANICITYa factor with levels ? C R S T U
SESa factor with levels ? 1 2 3 4, one of five possible codes indicating socioeconomic status
CLUSTER_CODEa factor with levels . 01 02 ... 53, one of 54 possible cluster codes, which are
unique in terms of socioeconomic status,
urbanicity, ethnicity, and other demographic
characteristics
HOME_OWNERa factor with levels H U
DONOR_GENDERa factor with levels A F M U
INCOME_GROUPa numeric vector, but in reality one of 7 possible income groups inferred from demographics
PUBLISHED_PHONEa numeric vector, listed (1) vs not listed (0)
OVERLAY_SOURCEa factor with levels B M N P, source from which the donor was match; B is both sources and N is neither
MOR_HIT_RATEa numeric vector, number of known times donor has responded to a mailed solicitation from a group other than the charity
WEALTH_RATINGa numeric vector, but in reality one of 10 groups based on demographics
MEDIAN_HOME_VALUEa numeric vector, inferred from other variables
MEDIAN_HOUSEHOLD_INCOMEa numeric vector, inferred from other variables
PCT_OWNER_OCCUPIEDa numeric vector, percent of owner-occupied housing near where person lives
PER_CAPITA_INCOMEa numeric vector, of neighborhood in which person lives
PCT_ATTRIBUTE1a numeric vector, percent of residents in person's neighborhood that are male and active military
PCT_ATTRIBUTE2a numeric vector, percent of residents in person's neighborhood that are male and veterans
PCT_ATTRIBUTE3a numeric vector, percent of residents in person's neighborhood that are Vietnam veterans
PCT_ATTRIBUTE4a numeric vector, percent of residents in person's neighborhood that are WW2 veterans
PEP_STARa numeric vector, 1 if has achieved STAR donor status and 0 otherwise
RECENT_STAR_STATUSa numeric vector, 1 if achieved STAR within last 4 years
RECENCY_STATUS_96NKa factor with levels A (active) E (inactive) F (first time) L (lapsing)N (new) S (star donor) as of 1996.
FREQUENCY_STATUS_97NKa numeric vector indicating number of times donated in last period (but period is determined by RECENCY STATUS 96NK)
RECENT_RESPONSE_PROPa numeric vector, proportion of responses to the individual to the number of (card or other) solicitations from the charitable organization since four years ago
RECENT_AVG_GIFT_AMTa numeric vector, average donation from the individual to the charitable organization since four years ago
RECENT_CARD_RESPONSE_PROPa numeric vector, number of times the individual has responded to a card solicitation from the charitable organization since four years ago
RECENT_AVG_CARD_GIFT_AMTa numeric vector, average donation from the individual in response to a card solicitation from the charitable organization since four years ago
RECENT_RESPONSE_COUNTa numeric vector, number of times the individual has responded to a promotion (card or other) from the charitable organization since four years ago
RECENT_CARD_RESPONSE_COUNTa numeric vector, number of times the individual has responded to a card solicitation from the charitable organization since four years ago
MONTHS_SINCE_LAST_PROM_RESPa numeric vector, number of months since the individual has responded to a promotion by the charitable organization
LIFETIME_CARD_PROMa numeric vector, total number of card promotions sent to the individual by the charitable organization
LIFETIME_PROMa numeric vector, total number of promotions sent to the individual by the charitable organization
LIFETIME_GIFT_AMOUNTa numeric vector, total lifetime donation amount from the individual to the charitable organization
LIFETIME_GIFT_COUNTa numeric vector, total number of donations from the individual to the charitable organization
LIFETIME_AVG_GIFT_AMTa numeric vector, lifetime average donation from the individual to the charitable organization
LIFETIME_GIFT_RANGEa numeric vector, difference between maximum and minimum donation amounts from the individual
LIFETIME_MAX_GIFT_AMTa numeric vector
LIFETIME_MIN_GIFT_AMTa numeric vector
LAST_GIFT_AMTa numeric vector
CARD_PROM_12a numeric vector, number of card promotions sent to the individual by the charitable organization in the last 12 months
NUMBER_PROM_12a numeric vector, number of promotions (card or other) sent to the individual by the charitable organization in the last 12 months
MONTHS_SINCE_LAST_GIFTa numeric vector
MONTHS_SINCE_FIRST_GIFTa numeric vector
FILE_AVG_GIFTa numeric vector, same as LIFETIME_AVG_GIFT_AMT
FILE_CARD_GIFTa numeric vector, lifetime average donation from the individual in response to all card solicitations from the charitable organization
Originally, this data was used with the 1998 KDD competition (https://kdd.ics.uci.edu/databases/kddcup98/kddcup98.html). This particular version has been adapted from the version available in SAS Enterprise Miner (http://support.sas.com/documentation/cdl/en/emgsj/61207/PDF/default/emgsj.pdf Appendix 2 for descriptions of variable names). One goal is to determine whether a past donor donated in response to the 97NK mail solicitation and (if so), how much, based on age, gender, most recent donation amount, total gift amount, etc.
Add the following code to your website.
For more information on customizing the embed code, read Embedding Snippets.