Description Usage Format Details
Adapted from the KDD-CUP-98 data set concerning data regarding donations made to a national veterans organization.
1 | data("DONOR")
|
A data frame with 19372 observations on the following 50 variables.
Donate
a factor with levels No
Yes
Donation.Amount
a numeric vector
ID
a numeric vector
MONTHS_SINCE_ORIGIN
a numeric vector, number of months donor has been in the database
DONOR_AGE
a numeric vector
IN_HOUSE
a numeric vector, 1 if person has donated to the charity's “In House" program
URBANICITY
a factor with levels ?
C
R
S
T
U
SES
a factor with levels ?
1
2
3
4
, one of five possible codes indicating socioeconomic status
CLUSTER_CODE
a factor with levels .
01
02
... 53
, one of 54 possible cluster codes, which are
unique in terms of socioeconomic status,
urbanicity, ethnicity, and other demographic
characteristics
HOME_OWNER
a factor with levels H
U
DONOR_GENDER
a factor with levels A
F
M
U
INCOME_GROUP
a numeric vector, but in reality one of 7 possible income groups inferred from demographics
PUBLISHED_PHONE
a numeric vector, listed (1) vs not listed (0)
OVERLAY_SOURCE
a factor with levels B
M
N
P
, source from which the donor was match; B is both sources and N is neither
MOR_HIT_RATE
a numeric vector, number of known times donor has responded to a mailed solicitation from a group other than the charity
WEALTH_RATING
a numeric vector, but in reality one of 10 groups based on demographics
MEDIAN_HOME_VALUE
a numeric vector, inferred from other variables
MEDIAN_HOUSEHOLD_INCOME
a numeric vector, inferred from other variables
PCT_OWNER_OCCUPIED
a numeric vector, percent of owner-occupied housing near where person lives
PER_CAPITA_INCOME
a numeric vector, of neighborhood in which person lives
PCT_ATTRIBUTE1
a numeric vector, percent of residents in person's neighborhood that are male and active military
PCT_ATTRIBUTE2
a numeric vector, percent of residents in person's neighborhood that are male and veterans
PCT_ATTRIBUTE3
a numeric vector, percent of residents in person's neighborhood that are Vietnam veterans
PCT_ATTRIBUTE4
a numeric vector, percent of residents in person's neighborhood that are WW2 veterans
PEP_STAR
a numeric vector, 1 if has achieved STAR donor status and 0 otherwise
RECENT_STAR_STATUS
a numeric vector, 1 if achieved STAR within last 4 years
RECENCY_STATUS_96NK
a factor with levels A
(active) E
(inactive) F
(first time) L
(lapsing)N
(new) S
(star donor) as of 1996.
FREQUENCY_STATUS_97NK
a numeric vector indicating number of times donated in last period (but period is determined by RECENCY STATUS 96NK)
RECENT_RESPONSE_PROP
a numeric vector, proportion of responses to the individual to the number of (card or other) solicitations from the charitable organization since four years ago
RECENT_AVG_GIFT_AMT
a numeric vector, average donation from the individual to the charitable organization since four years ago
RECENT_CARD_RESPONSE_PROP
a numeric vector, number of times the individual has responded to a card solicitation from the charitable organization since four years ago
RECENT_AVG_CARD_GIFT_AMT
a numeric vector, average donation from the individual in response to a card solicitation from the charitable organization since four years ago
RECENT_RESPONSE_COUNT
a numeric vector, number of times the individual has responded to a promotion (card or other) from the charitable organization since four years ago
RECENT_CARD_RESPONSE_COUNT
a numeric vector, number of times the individual has responded to a card solicitation from the charitable organization since four years ago
MONTHS_SINCE_LAST_PROM_RESP
a numeric vector, number of months since the individual has responded to a promotion by the charitable organization
LIFETIME_CARD_PROM
a numeric vector, total number of card promotions sent to the individual by the charitable organization
LIFETIME_PROM
a numeric vector, total number of promotions sent to the individual by the charitable organization
LIFETIME_GIFT_AMOUNT
a numeric vector, total lifetime donation amount from the individual to the charitable organization
LIFETIME_GIFT_COUNT
a numeric vector, total number of donations from the individual to the charitable organization
LIFETIME_AVG_GIFT_AMT
a numeric vector, lifetime average donation from the individual to the charitable organization
LIFETIME_GIFT_RANGE
a numeric vector, difference between maximum and minimum donation amounts from the individual
LIFETIME_MAX_GIFT_AMT
a numeric vector
LIFETIME_MIN_GIFT_AMT
a numeric vector
LAST_GIFT_AMT
a numeric vector
CARD_PROM_12
a numeric vector, number of card promotions sent to the individual by the charitable organization in the last 12 months
NUMBER_PROM_12
a numeric vector, number of promotions (card or other) sent to the individual by the charitable organization in the last 12 months
MONTHS_SINCE_LAST_GIFT
a numeric vector
MONTHS_SINCE_FIRST_GIFT
a numeric vector
FILE_AVG_GIFT
a numeric vector, same as LIFETIME_AVG_GIFT_AMT
FILE_CARD_GIFT
a numeric vector, lifetime average donation from the individual in response to all card solicitations from the charitable organization
Originally, this data was used with the 1998 KDD competition (https://kdd.ics.uci.edu/databases/kddcup98/kddcup98.html). This particular version has been adapted from the version available in SAS Enterprise Miner (http://support.sas.com/documentation/cdl/en/emgsj/61207/PDF/default/emgsj.pdf Appendix 2 for descriptions of variable names). One goal is to determine whether a past donor donated in response to the 97NK mail solicitation and (if so), how much, based on age, gender, most recent donation amount, total gift amount, etc.
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