Measurement Instrument for the Mobile Phone Industry
The data set is used as measurement instrument for the european customer satisfaction index (ECSI) adapted to the mobile phone market, see Tenenhaus et al. (2005).
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The data frame
mobi has 250 observations on the following 24 items. All the
items are scaled from 1 to 10.
Expectations for the overall quality of “your mobile phone provider” at the moment you became customer of this provider
Expectations for “your mobile phone provider” to provide products and services to meet your personal need
How often did you expect that things could go wrong at “your mobile phone provider”
Fulfillment of expectations
How well do you think “your mobile phone provider” compares with your ideal mobile phone provider?
You complained about “your mobile phone provider” last year. How well, or poorly, was your most recent complaint handled or You did not complain about “your mobile phone provider” last year. Imagine you have to complain to “your mobile phone rovider” because of a bad quality of service or product. To what extent do you think that “your mobile phone provider” will care about your complaint?
If you would need to choose a new mobile phone provider how likely is it that you would choose “your provider” again?
Let us now suppose that other mobile phone providers decide to lower their fees and prices, but “your mobile phone provider” stays at the same level as today. At which level of difference (in %) would you choose another mobile phone provider?
If a friend or colleague asks you for advice, how likely is it that you would recommend “your mobile phone provider”?
It can be trusted what it says and does
It is stable and firmly established
It has a social contribution to society
It is concerned with customers
It is innovative and forward looking
Overall perceived quality
Technical quality of the network
Customer service and personal advice offered
Quality of the services you use
Range of services and products offered
Reliability and accuracy of the products and services provided
Clarity and transparency of information provided
Given the quality of the products and services offered by “your mobile phone provider” how would you rate the fees and prices that you pay for them?
Given the fees and prices that you pay for “your mobile phone provider” how would you rate the quality of the products and services offered by “your mobile phone provider”?
The data frame
mobi contains the observed data for the model
ECSImm and codeECSIsm represent directed edges connecting the
variables in outer/measurement and inner/structural model. They are
needed for model specification by mean of the
Tenenhaus, M., V. E. Vinzi, Y.-M. Chatelin, and C. Lauro (2005) PLS path modeling. Computational Statistics & Data Analysis 48, 159-205.
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