adbanker: A function for adbanking a single vector.
In benetheking/maRketingscience: functions for an integrated linear MMM workflow
adbanker R Documentation
A function for adbanking a single vector.
Description
This function will compute a range of carry-over depot effects for testing in a linear MMM model.
Usage
adbanker(data, adbank_values = adbanks_default)
Arguments
data
the data.frame that will be used in the adbank transformation ("is adbanked"). Make sure to use proper and correct variable names!
Examples
adbanker(mtcars[,c("wt", "qsec")])
benetheking/maRketingscience documentation built on May 17, 2022, 5:57 a.m.
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| adbanker | R Documentation |
A function for adbanking a single vector.
Description
This function will compute a range of carry-over depot effects for testing in a linear MMM model.
Usage
adbanker(data, adbank_values = adbanks_default)
Arguments
data |
the data.frame that will be used in the adbank transformation ("is adbanked"). Make sure to use proper and correct variable names! |
Examples
adbanker(mtcars[,c("wt", "qsec")])
R Package Documentation
Browse R Packages
We want your feedback!
Note that we can't provide technical support on individual packages. You should contact the package authors for that.
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