alternate_decomp: Computes alternative and somewhat simpler version of the KPI...
In benetheking/maRketingscience: functions for an integrated linear MMM workflow
View source: R/alternate_decomp.R
alternate_decomp R Documentation
Computes alternative and somewhat simpler version of the KPI decomposition
Description
This function decomps a model in a very basic and intuitive manner: The coefficients are simply multiplied with the respective data column, and shares are computed on the sum of these columns. Negative effects are computed in the same step.
Usage
alternate_decomp(model = model1)
Arguments
model
Name of the model object that will be decomped. Defaults to model1.
Examples
alternate_decomp()
benetheking/maRketingscience documentation built on May 17, 2022, 5:57 a.m.
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View source: R/alternate_decomp.R
| alternate_decomp | R Documentation |
Computes alternative and somewhat simpler version of the KPI decomposition
Description
This function decomps a model in a very basic and intuitive manner: The coefficients are simply multiplied with the respective data column, and shares are computed on the sum of these columns. Negative effects are computed in the same step.
Usage
alternate_decomp(model = model1)
Arguments
model |
Name of the model object that will be decomped. Defaults to model1. |
Examples
alternate_decomp()
R Package Documentation
Browse R Packages
We want your feedback!
Note that we can't provide technical support on individual packages. You should contact the package authors for that.
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